While working at National Geographic, I was initially brought on for motion design projects, but I was soon invited to contribute to key art ideation for two major campaigns: Sharkfest and Cleopatra's Final Secret.

For Sharkfest, the Disney and National Geographic marketing teams held a pitch session where everyone presented potential creative directions. I pitched two concepts:

    1.) Party Crasher – An imagined aftermath of a shark crashing a Sharkfest party boat. I built the entire scene using stock assets, compositing multiple elements to create a humorous, chaotic atmosphere.

    2.) Tune in to Humanfest – A role-reversal concept where, just as humans relax to watch sharks, sharks curl up to watch humans. I used AI-generated imagery to explore the concept, compositing my favorite elements from multiple variations and enhancing the scene with additional details executed with digital painting techniques and stock. Collaborating with a colleague, we added underwater visual elements to heighten the playful absurdity and transformed the lighting from daytime to nighttime for a more cinematic effect

For Cleopatra's Final Secret, my team received documentary stills to use in creating promotional art. With a primary audience of women and a theme centered on exploration, I developed several design directions. One concept emphasized curiosity through bold composition, while another highlighted the documentary’s main female protagonist. The latter was ultimately selected for distribution.

Through these projects, I was able to merge creative ideation with hands-on compositing and visual storytelling, expanding my role beyond motion design into campaign-level concept development.