Product Product Product Product Product Product Product
Product Product Product Product Product Product Product
Sweet July Books
STATIC POST, ANIMATED COVER, REEL EDIT
In collaboration with Zando, I developed a range of creative assets for the launch of Sweet July Books, the publishing imprint of Ayesha Curry’s lifestyle brand, Sweet July. This high-visibility, 360° campaign marked the imprint’s debut and centered on Honeysuckle and Bone, the first release by author Trisha Tobias.
I was responsible for the designing, animating, and editing of deliverables to be distributed across digital platforms. I used Adobe Photoshop for image prep and layout, Adobe After Effects for animation (Z-space and Puppet Warp), and Adobe Premiere for editing, captioning, and rendering. The goal was to create a unified visual system that celebrated both the book and the brand’s launch.
Philips Norelco Adam Scott
TITLE CARD
For the Philips Norelco x Adam Scott campaign, I put together a quick two-second intro card to set the mood. Drawing inspiration from the soft, out-of-focus glow of a backstage dressing-room spotlight, the animation was built to flow naturally into the live-action footage. I used a mix of blurred shape paths and 3D spotlight layers to bring that look to life.
Pricklee Cactus Water
Pricklee Cactus Water partnered with The Social Tour for their “Creator Series” can design competition, looking for a custom look that still felt true to their brand. I approached the project by using the can’s shape as a way to tell the story of the product, creating a seamless wraparound texture inspired by the surface of a cactus and the brands color palette and shape language. After voting was conducted by from both company employees and customers, my design was chosen as the winner.